Maria Kangaskortet
Personal Branding
Year
2024
Client
Maria Kangaskrotet
Project Type
Logo Design, Branding, UI/UX Design & Weblfow Development
Role
Lead Designer
Project Overview
About Project
Maria Kangaskortet, a Finnish influencer, is known for her authentic approach to lifestyle, wellness, and creativity. Her personal brand represents a mix of elegance, simplicity, and empowerment, connecting with individuals who value mindfulness, self-improvement, and sustainability.
Objective
The design concept for Maria's personal brand will encapsulate her core values of balance, authenticity, and creativity, helping her communicate her message effectively to her audience.
Responsibilities
Brand Design, UI/UX Design,
Webflow Development, Project Management, Content Creation
Colour palette
Soft, neutral tones such as muted whites, warm beige, and gentle greys will dominate the palette, creating a calm and welcoming atmosphere. In contrast, vibrant accents of orange and navy blue will be used as the main bold colors, adding energy and a dynamic touch to the overall design.
Typography
The typography will reflect clarity, with clean lines and simple geometric shapes that emphasize both strength and warmth.
Logo Design
The logo will be sleek, modern, and minimalistic.
A stylized combination of Maria’s initials, “MK,” will serve as the central graphic element. The font choice will balance elegance and readability, perhaps a refined sans-serif with soft, rounded edges to emphasize a friendly yet professional tone.
Web design
The website was designed to complement the new brand identity while offering an intuitive, seamless user experience that highlights Maria’s versatile skills and products. The goal was to create a sleek, responsive site that not only provides detailed information about Maria but also directs visitors to other platforms where they can explore and purchase her products.
Project stages
Competitor analysis
We have analyzed the market for existing brands in this topic. I conducted a comparative analysis of five competitors and found out their strengths and weaknesses.
Create a Cohesive Brand Identity:
The primary goal was to design a brand identity that conveyed the salon’s philosophy. This included designing a logo, typography, color palette, and supporting graphics for business cards, gift cards.
Another key objective was to make it easier for prospective clients to learn about the salon’s services, view stylist portfolios, and schedule appointments online.
Web design development using Webflow platform
Typography
Brand Design
Colour Pallete
The Structure
We focused on organizing content into a clear and logical hierarchy. The goal was to make navigation intuitive, ensuring users can quickly find what they need. We mapped out main sections, subpages, and user flows to create a seamless and engaging browsing experience.
Landing Page Design & Webflow Development
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