The user wants to be able to create an account and manage their data. He want to use filtering based on appointment availability. He also want to search for doctors based on specialization and years of experience.

We focused on organizing content into a clear and logical hierarchy. The goal was to make navigation intuitive, ensuring users can quickly find what they need. We mapped out main sections, subpages, and user flows to create a seamless and engaging browsing experience.

We analyzed each stage of the user’s interaction with the product — from first contact to final engagement. This helped identify pain points, motivations, and opportunities to improve the overall experience, ensuring every step feels smooth, intuitive, and meaningful.

For the design system, we selected an existing framework and adapted it to match our key visual style. This approach ensured consistency across all components while allowing flexibility to reflect our brand’s unique identity and aesthetic.